Most entrepreneurs don’t fail because of bad ideas — they fail because they get stuck. In this episode, Jon Penberthy reveals the hidden PDPM Cycle (Perfectionism, Doubt, Procrastination, Motivation) that keeps 90% of people from ever launching — and how to finally escape it. Plus, a powerful mindset shift from Steven Bartlett that could change how you approach success forever. Learn my framework - https://adclients.com/framework-yt?el=pod Learn my Momentum framework - https://adcli...

The old “book a call” model is dying. In this episode, Jon Penberthy reveals the new client enrollment system that’s doubling (and even tripling) conversions. Discover why automated funnels are losing effectiveness, how open-and-close enrollments create real FOMO, and why switching to an application process makes prospects want to work with you. Free gift: https://adclients.com/framework-yt?el=pod Learn my Momentum framework - https://adclients.com/framework-yt?el=pod

In this episode, Jon reveals a silent shift happening across the online business world — one that’s quietly transforming how smart entrepreneurs attract and convert clients in 2025. After completely overhauling his own marketing systems, Jon shares what he discovered, why it’s working better than ever, and how those who adapt early will stay far ahead of the curve while others get left behind. This is part two in Jon’s behind-the-scenes series on rebuilding his business — and it might just sp...

In this episode, Jon opens up about what’s easily been the hardest year of his entrepreneurial journey — and why he decided to completely rebuild his multi-million-dollar business from the ground up. After scaling to over $40 million in sales, Jon found himself trapped in a business that looked successful on paper but had become bloated, stressful, and unsustainable behind the scenes. So he hit reset. You’ll discover: What really breaks when you scale from 7 to 8 figuresThe mistakes that quie...

The online business landscape is shifting faster than ever — with trust at an all-time low, skepticism rising, and AI transforming how we market, sell, and deliver results. In this episode of the Expansion Podcast, Jon opens his “little black book” from the Titan Mastermind, a room of 7, 8, and even 9 figure entrepreneurs — to share the biggest lessons shaping the coaching, consulting, and online business space right now. You’ll discover why leading with value is no longer optional, h...

The online business landscape is shifting fast — with trust at an all-time low, competition exploding, and AI reshaping how we market and sell. If you don’t adapt, you’ll get left behind. In this episode of the Expansion Podcast, Jon dives into part three of his three-part series on navigating these changes — focusing on marketing in today’s tougher, more skeptical marketplace. You’ll learn why personal connection is now your biggest competitive advantage, how to run profitable small events (...

The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more skeptical marketplace — and why doing so could mean the difference between scaling or shutting your doors. You’ll discover how to use small events (even with just 10 people) to create $25k+ days, why you need both a “cold funnel” and a “warm funnel,” a...

The way businesses grow online is changing faster than ever — and if you’re relying only on ads to bring in clients, your business has an expiry date. In this episode of the Expansion Podcast, Jon breaks down why paid ads alone are no longer enough to survive the AI storm, and what you must do instead. You’ll discover the three traffic strategies every business needs right now (buy it, build it, and borrow it), how they work together to create long-term stability, and why doubling down on con...

In our first episode of The Expansion Podcast, I reveal the unfiltered story—from failing school and peeling spuds in a kitchen to building an 8-figure education company, launching one of the UK’s most electric marketing events, and helping clients document over $100,000,000 in revenue. You’ll hear the exact sequence I used: affiliate marketing → YouTube SEO → webinars → live events, including the mistakes (like my first webinar: 0 sales) and the frameworks that finally worked. If you’r...

In episode two of The Expansion Podcast, I unpack the biggest takeaways from my Titan Mastermind — insights that can change the way you scale. From unlocking hidden revenue with back-end offers, to understanding the four personality types that shape how clients buy and succeed, to rethinking awards, culture, margins, and leadership — this episode goes deep into what it really takes to grow a coaching or consulting business beyond seven figures. If you’ve ever felt stuck chasing new leads, str...

AI is changing business growth forever — and if you don’t adapt, you’ll be left behind. In this episode of The Expansion Podcast, I break down exactly how I’m using AI in my own eight-figure business and the four areas you need to fix right now if you want to keep growing. I’ll show you how to simplify your operations with the 10-80-10 AI model, why trust and brand matter more than ever in a noisy, AI-driven market, and how to restructure your offers so clients buy faster — even with longer s...

In this episode of The Expansion Podcast, I walk you through my eight-figure webinar framework — the exact strategy I’ve used to help generate over $120M in reported revenue for my clients. You’ll learn why the old two-hour webinar model is broken, what actually works in today’s fast-paced market, and how to build a short, powerful presentation that fills your calendar with qualified, high-ticket clients. I break down the three core sections of every winning webinar — how to hook attention in...

In this episode of the Expansion Podcast, I sit down with award-winning founder and coach Adam Stott to unpack a simple, repeatable way to grow a business — from getting your first clients to scaling sustainably. We break down the client-acquisition model that took his coaching company from a standing start to seven figures (do the same few things exceptionally well, reinvest, and keep the flywheel turning), and the four-card personality framework (Spades, Clubs, Diamonds, Hearts) that instan...

Welcome to The Expansion Podcast, the show for online entrepreneurs, business owners, coaches, consultants, and agency owners ready to scale and truly expand their businesses. Hosted by Jon Penberthy, you’ll get a front-row seat to guest interviews, deep-dive trainings, and a raw, unfiltered look behind the scenes of running an 8-figure business. We’re not just talking highlight reels and glamour shots, we’re bringing you the real, nitty-gritty lessons, challenges, and wins that come with bui...