In this week's roundup, we discuss the rise of engagement farming, the evolving role of token project founders as public-facing marketers, and the tension between long-term building and short-term market pressures. We also examine Jito’s BAM rollout, modular blockchain design, Zora’s creator economy model, and the regulatory implications of the CLARITY Act for L2 sequencers. Enjoy! -- Katana is a DeFi-first chain built for deep liquidity and high yield. No empty emissions, just real yield and sequencer fees routed back to DeFi users. Pre-deposit now: Earn high APRs with Turtle Club https://app.turtle.club/campaigns/katana or spin the wheel with Katana Krates https://app.katana.network/krates - Follow Austin - https://x.com/AustinAdams10 Follow Jill: https://x.com/jillrgunter Follow Nick: https://x.com/nickwh8te Follow Uma: https://x.com/pumatheuma Follow Mike: https://x.com/MikeIppolito_ Follow Expansion: https://x.com/ExpansionPod_ Subscribe on YouTube: https://bit.ly/3QLwfTs Subscribe on Apple: http://apple.co/4bGKYYM Subscribe on Spotify: http://spoti.fi/3Vaubq1 -- Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Chapters: 00:00 Introduction 01:40 Yapper Culture 09:08 Katana Pre-Roll 09:31 Why Do Crypto Startups Fail? 14:55 Thoughts on Jito’s BAM & Modularity 36:34 Katana Mid-Roll 37:05 The CLARITY Act’s Impact on L2s 55:35 Zora’s Rebirth -- Disclaimer: Nothing said on Expansion is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mike,Jill, Uma, Nick and our guests may hold positions in the companies, funds, or projects discussed.