This week we revisit two of our most popular episodes: part one and two of Caterina sharing her guiding principles for women entrepreneurs who sell to women. In part one, she breaks down the importance of fostering business relationships with potential clients, reviews the four different types of potential clients and how to successfully sell to them, discusses the value in building influence, and explains why every offering that includes community will be more effective. If you want to master your sales and gain long-term clients who appreciate the value you bring, this is an episode you won’t want to miss! In the second installment, Caterina shares the importance of embracing the Five Love Languages in your business and why the second sale is more important than the first. This episode is jam-packed with guiding principles on the value of relationships, practicing flexibility with your clients, and having lifelong views of potential clients. Don't miss either of these valuable episodes!