As part of the Exit The Matrix With Me book writing experiment, I dive into a powerful conversation with the minds behind MeWatch — a platform that cracked the code on organic virality through psychological design, not guesswork. This is not your average marketing playbook. It’s a real-world case study on how attention, behaviour, and storytelling are evolving in real time. This episode isn’t just content — it’s research. Data. Evidence for a new way of thinking about how we earn attention, express purpose, and unlearn the performative game of digital success.