Alexandra Watkins, is a branding expert and the author of the book "Hello, My Name is Awesome: How to Create Brand Names That Stick."

Together, we will delve into the importance of a brand name, the psychology behind it, and how to create a memorable and effective brand name. Join us as we uncover the secrets of successful branding and discover why the rose wouldn't be as sweet without the right name.

We'll discuss common naming mistakes, linguistic and cultural considerations, and the emotional impact of brand names. Listeners will learn practical tips for naming their own products or businesses and the legal aspects of brand naming. Tune in and discover how to create memorable and effective brand names.