Welcome to Executives Unplugged, the show for leaders navigating rapid change with limited resources and relentless expectations.
Join operator and executive coach Keith Cowing as he sits down with world-class leaders to decode their playbooks. Drawing on experience leading teams through both failures and multi-billion dollar exits, he skips the idealistic frameworks for battle-tested tactics that will help you:
Leadership is messy, but you don't have to face it alone. Executives Unplugged puts the best operators and insights in your corner to help you win and enjoy the ride.
Welcome to Executives Unplugged, the show for leaders navigating rapid change with limited resources and relentless expectations.
Join operator and executive coach Keith Cowing as he sits down with world-class leaders to decode their playbooks. Drawing on experience leading teams through both failures and multi-billion dollar exits, he skips the idealistic frameworks for battle-tested tactics that will help you:
Leadership is messy, but you don't have to face it alone. Executives Unplugged puts the best operators and insights in your corner to help you win and enjoy the ride.
If you want 5x growth, you need more than a great product. In this episode, Recoup co-founder Siwat Siengsanaoh breaks down how trade shows, advisory boards, and fast feedback loops turned ginger-forward beverages into a national Target launch. You’ll learn how to build an advisory bench, get massive distribution, expand margins, and use polarizing positioning to earn raving fans.
(00:00) Intro — From trade shows to Target shelves
(03:20) Lean teams, volunteers, and winning Pitch Slam
(06:48) Building an advisory board that moves margins
(13:16) Polarization as a brand strategy: the ginger edge
(16:33) Customer feedback and fast iteration
(25:45) Rethinking risk: small bets, tight feedback loops
Drink recoup: https://www.recoupwellness.com/
Follow Siwat Siengsanaoh on LinkedIn: https://www.linkedin.com/in/siwatsiengsanaoh/
Follow Keith Cowing on LinkedIn: https://linkedin.com/in/keithcowing
Join the Executives Unplugged Community and get free office hours: https://kc.coach/executives-unplugged
Subscribe to the show:
YouTube: https://www.youtube.com/playlist?list=PLU_rgycqchjl1jNqjOeJFepyr9yfcXWcM
Spotify: https://open.spotify.com/show/1Bw7KhjlUzFjMoFhdfNAKN
Apple Podcasts: https://podcasts.apple.com/us/podcast/executives-unplugged/id1769131263
