This episode explores the benefits of ExecHQ’s new Profit Optimization service. Statistics show thatmost businesses have 30 to 40% of their customers that are not profitable or only marginally profitableand don’t even know it. Profit Optimization takes the client’s financial and customer data and quickly and accurately produces a comprehensive profitability report by almost any demographic—customer, product, geographic location, etc. Then, our Profit Optimization advisor maps out and helps implement a prioritized action plan while measuring progress regularly to ensure optimized profitability and business value. You can read the accompanying service outline at ExecHQ Profit Optimization (or schedule a 30-minute introductory call with Baron, use this link: https://calendly.com/baron-lukas-exechq/30min). Baron Lukas bio (LinkedIn): An executive leader, board member, advisor, coach, and retired Marine Corps Colonel, Baron has 43 years of leadership, management, and mentoring experience.  His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. Baron is a Principal at ExecHQ, a consulting firm comprised of senior executives in North America andglobally with extensive C-Suite (e.g., CEO, CFO, COO, CMO, etc.) experience. ExecHQ delivers on-demand, cost-effective solutions for complex business problems that CEOs and business owners face.Baron’s advisory services include Chief of Staff as a Service, pre-transaction valuation improvement,strategy development and execution, executive coaching, corporate governance, and successionplanning. Baron heads ExecHQ’s Chief of Staff as a Service, Executive Coaching, and CorporateGovernance practices, and ExecHQ MULTIPLE, an advisory program specifically intended to preparebusinesses for an M&A transaction or capital raise. Baron’s long history of business and military leadership positions gives him a unique perspective that blends the best practices of both worlds.  A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.