Personalization at Scale: How AI Will Rewrite the Marketing Playbook

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Executive Guidance

Toptal

16 episodes

1 week ago

Toptal invites business trailblazers to share their insights on information security, artificial intelligence, cloud services, marketing, management consulting, innovation, and more.

Hosted on Acast. See acast.com/privacy for more information.

All content for Executive Guidance is the property of Toptal and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Toptal invites business trailblazers to share their insights on information security, artificial intelligence, cloud services, marketing, management consulting, innovation, and more.

Hosted on Acast. See acast.com/privacy for more information.

Technology

Business,

Management

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Personalization at Scale: How AI Will Rewrite the Marketing Playbook

Executive Guidance

39 minutes 14 seconds

1 month ago

Personalization at Scale: How AI Will Rewrite the Marketing Playbook

Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Jon Miller, co-founder of Marketo and CEO and co-founder of a stealth AI startup, as they explore how AI will reshape B2B marketing. Jon shares why the old playbook of gated content and marketing-qualified leads is losing effectiveness, how personalization remains marketing’s north star, and why AI is the platform shift that will unlock the next generation of martech.

Hosted on Acast. See acast.com/privacy for more information.