Leadership editor Ruth Umoh sits down with some of the most influential names in business to talk about their rise to fame, fortune, and challenges navigated along the way. We dive deep into topics with our subjects to cover what they had to go through to get to where they are today and what it takes to become successful in the business world.
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Leadership editor Ruth Umoh sits down with some of the most influential names in business to talk about their rise to fame, fortune, and challenges navigated along the way. We dive deep into topics with our subjects to cover what they had to go through to get to where they are today and what it takes to become successful in the business world.
From $192K/Year In Sales To $500M/Year Feat. Edible Arrangements
Executive Exchange
45 minutes
1 year ago
From $192K/Year In Sales To $500M/Year Feat. Edible Arrangements
In our latest episode of Executive Exchange, Ruth Umoh sits down with founder and CEO of Edible Arrangements Tariq Farid as well as President and eldest daughter Somia Farid Silber to discuss the current state of the company.
Now known as Edible, we dive into what it took for the brand to become a household name and how they're trying to ditch the "Grandma brand" moniker to appeal to millennials and the Gen-Z crowd.
During this robust conversation, we discuss the decision for elevating Somia to her position as President within the company and what the strategy for Edible is going forward. And even when the time comes for Tariq to step out of his CEO role, he will still somehow be apart of the business so long as it stays in the family.
Tariq then dives into his background of coming to the U.S. at 12 years old from Pakistan and why working at Burger King and McDonald's were the best jobs he's ever had in his life. He also details the first time he made his first million dollars and why that was such a monumental moment for him in his career and for the company.
Somia also shares Edible is set to make $500 million in sales in 2023 and is hoping that each store's target yearly revenue is between $800,000 to $1 million heading into 2024.
Executive Exchange
Leadership editor Ruth Umoh sits down with some of the most influential names in business to talk about their rise to fame, fortune, and challenges navigated along the way. We dive deep into topics with our subjects to cover what they had to go through to get to where they are today and what it takes to become successful in the business world.
