In this episode of Executive Conversations, Maeva Cifuentes speaks with Jordan Hwang, VP of Marketing at OpenPhone.

Jordan explains why marketing leaders must learn to "market marketing" within their organization to secure buy-in for initiatives. Jordan and Maeva also discuss expanding influence across teams and aligning stakeholders around shared goals.

Jordan emphasizes that cross-functional teams should intuitively understand why marketing does what it does.
They also discuss how to cut through noise, establish credibility, and prevent “armchair marketing” from derailing real strategies.