Marketing’s Role in Training AI (and Teams) with Rachel Weeks

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Executive Conversations

Maeva Cifuentes

137 episodes

5 days ago

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

Marketing

Business

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A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

Marketing

Business

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Marketing’s Role in Training AI (and Teams) with Rachel Weeks

Executive Conversations

23 minutes 26 seconds

5 months ago

Marketing’s Role in Training AI (and Teams) with Rachel Weeks

In this episode of Executive Conversations, Maeva Cifuentes speaks with Rachel Weeks, former VP of Marketing. Rachel shares her experience leading B2B SaaS marketing teams and how she’s adapting to the rapid rise of AI across GTM functions. She discusses why AI should be treated like a junior hire, not a plug-and-play solution, and why marketers today are responsible for training not just their teams but also their tools and their execs.

Rachel unpacks how leadership roles are shifting under PE influence, the blurred lines between marketing and sales, and how org structure impacts your ability to lead. She also reflects on how pressure to perform is rising faster than teams can realistically adopt AI, and why marketers need to stay grounded in strategy, not hype.