In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure.

Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice.

In this episode, we talk about:

• qualitative customer insights

• cross-industry marketing innovation

• effectiveness versus efficiency

• human touch in insurtech

• critical thinking for cmos