Aligning marketing, sales and CS with Janet Jaiswal

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Executive Conversations

Maeva Cifuentes

137 episodes

5 days ago

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

Marketing

Business

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A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

Marketing

Business

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Aligning marketing, sales and CS with Janet Jaiswal

Executive Conversations

23 minutes 40 seconds

4 months ago

Aligning marketing, sales and CS with Janet Jaiswal

Welcome to Executive Conversations, where we dig into the gritty realities of leading modern marketing teams. In this episode, Maeva Cifuentes sits down with Janet Jaiswal, chief marketing officer at Blueshift and long-time marketing advisor. Janet unpacks why her team now owns 90 percent of pipeline, how she killed the vanity of MQLs in favour of BANT-qualified “stage 1” leads, and what it really takes to align marketing, sales and CS around the same revenue target.

She explains the hidden CRM and training work that comes with that shift, the dangers of chasing efficiency before effectiveness, and why AI-powered search is rewriting the SEO rulebook. Janet also shares practical steps for surfacing in LLM results—from tweaking robots.txt to publishing Q&A-style content—and reveals how Blueshift is already closing deals that start with ChatGPT queries.