“The pandemic was a real accelerator for digital transformation in education, in so many ways,” highlights Lisa Gevelber, Chief Marketing Officer Americas Region at Google and Vice President of Grow with Google, in a conversation in the Executive Chats series with Rector Gianmario Verona. “And digital has also become such an important part, a lifeline, for businesses. We see that digitally advanced companies acquire customers at 20 times a higher rate.”

Talking of Grow with Google, she highlights that the aim was to “ensure opportunity for everyone and make the job market more inclusive. The Google Certificate Program aims to teach people the skills required by the job market - we are teaching exactly what employers are looking for.”

Regards the world of education, “we see an increasing emphasis on and investment in tech knowledge and career readiness, also with high school students. Training programs are vital to ensure high school graduates have a real set of career skills – but also at college and university level.”