This week, Michael Masterson Co-founder of Intrinsika joins us to explore the concept of intrinsic value and why understanding a company’s intrinsic assets is critical for long-term growth and sustainability.

Michael unpacks his 90-9-1 rule for evaluating value, the role of boards in driving innovation, and the challenges of preserving founder energy as businesses mature.

Get your pens and notebooks out for this one it’s an amazing episode

To follow Michael click here

LinkedIn: https://www.linkedin.com/in/michaeldmasterson/

Website: https://www.intrinsika.com/

To follow Evan click here:

LinkedIn: https://www.linkedin.com/in/evan-lucas-44a25316/

Instagram: https://www.instagram.com/evanlucas_/

Website: https://evanlucas.com.au/

Chapters

00:00 Understanding Intrinsic Value

04:55 The Concept of Intrinsic Assets

08:53 Evaluating Company Value: The 90-9-1 Rule

14:57 The Role of Boards in Business Growth

20:21 Innovation and Risk in Business

30:06 Maintaining Founder Value in Established Companies

32:13 Transforming Education for Future Entrepreneurs

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