All content for Exchanges: A Cambridge UP Podcast is the property of New Books Network and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Interviews with Cambridge UP authors about their new books
Robert C. Bird, "Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage" (Cambridge UP, 2025)
Exchanges: A Cambridge UP Podcast
59 minutes
2 weeks ago
Robert C. Bird, "Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage" (Cambridge UP, 2025)
Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage (Cambridge UP, 2025) offers a step-by-step guide on how to utilize the law as a source of value in organizations. Robert C. Bird demonstrates how legal knowledge can be a valuable asset for firms, providing them with a sustainable competitive advantage that is difficult for rivals to imitate. Bird presents a five-part framework that outlines how firms can use legal knowledge in competitive markets and how they can avoid misusing it. Chapters also highlight how firms can cultivate legal knowledge and apply novel risk tools to overcome unexpected legal threats. The book emphasizes the importance of ethical values in business decisions and shows how managers and lawyers can build an ethical practice of legal knowledge that benefits both business and society. With the help of numerous visuals, this book makes it easy for readers to leverage legal knowledge and apply it to specific business contexts.
Exchanges: A Cambridge UP Podcast
Interviews with Cambridge UP authors about their new books