Most businesses think having a great culture is about ping pong in the shared space, bringing your dog to work, casual dress Fridays and company sponsored keggers on Friday after work. If you goal is to win big and not just be warm and fuzzy, nothing can be farther from the truth. In this episode Populus Group CEO and return guest Bobby Herrera shares salient insights about the importance of and how to go deep to effect what it really takes to build a culture that wins big and keeps on winning.