If you’re into growth or marketing, you’ve probably seen Isaac Peiris.
He’s a LinkedIn Top Voice for growth strategy and has led:
🗣️ audience growth at The Daily Aus,
🗞 subscription growth at Mamamia, and
🏫 user growth at a Clipboard
This includes gaining 140k IG followers for The Daily Aus, growing the customer base by 8x at Clipboard, and developing the ‘Move by Mamamia’ fitness app to go with Mamamia’s subscription.
Wait - a fitness app for a media company!?
Yes. It’s because Mamamia’s user insights (which no one else has access to) revealed how much their audience would value a home workout platform.
Though content is everywhere (and mostly free) nowadays, the app made the subscription worth paying for.
Isaac was so fascinated by this clever move that he’s now started his own growth consultancy - Pistachio.so, where he can
Help more media brands launch a product or service from audience insights only they have
Help more businesses build a media arm to compete for attention in a content-driven society
But founding Pistachio.so was nowhere near intentional. It was a response to the constant demand for his expertise while he was actually unemployed.
I was fortunate enough to delve into Isaac’s story on the podcast this week to learn about growing newsletters, growing companies and growing as a person.
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Timestamps
00:02 Meet Isaac Peiris: LinkedIn Top Voice
00:34 Isaac's Journey and Career Highlights
00:45 Introduction to ex-vicarious
02:09 Understanding Growth Marketing
03:07 Connecting with Young Audiences
06:36 The Generational Divide
08:10 The Impact of Design Thinking
12:15 Founding Concio Group
15:55 Early Career Roles and Impact
21:25 Navigating Career Opportunities
23:27 Landing Roles and Career Advice
28:43 Landing the Deal: Quick Connections and Industry Awareness
29:22 Reflecting on Dreams and Career Paths
30:47 The Importance of Relationships and Personal Growth
32:49 Balancing Ambition and Appreciation
39:23 Starting a Consultancy: Challenges and Realizations
43:43 Scaling Up and Future Goals
48:26 LinkedIn Strategy and Content Creation
54:43 Final Thoughts and Reflections
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You can connect with Isaac here:
https://www.linkedin.com/in/isaacpeiris/
You can check out Pistachio.so here: