Today on the podcast we have Kurt Moore, CEO of SALBA – the South African Liquor Brand owners Association. According to their website, their sole objective is to represent their members, who are manufacturers and distributors of liquor products in the liquor industry of South Africa, on issues of common interest. Their members include an extensive list of heavy-hitting liquor industry stalwarts: DGB, Meridian, Vinimark, Distell, Pernod Ricard, Diageo, Stellenbosch Vineyards, KWV, Origin, Spier - - - the list goes on. When I contacted Kurt and asked him to be on the podcast, he needed very little convincing. We quickly arranged a date and time (there was only a very short window of time in which to conduct this interview) and I sent him a list of questions that would be asked. These questions were primarily concerned with SALBA’s current and future responses to the government’s current regulations around the sale and movement of liquor. The narrative in all previous communications I had seen from SALBA on this issue had been one of wishing to partner with government - wanting to work with government. In their latest press release, they stated that they had not been contacted or consulted by government in the run up to the latest regulations coming into effect, nor had any of SALBA’s requests for an audience or communications from government been responded to. I wanted to know at what point would their plan of action change. When does litigation or protest become more effective options?