Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Mitchell Levy ... Mitchell Levy is a globally recognized credibility expert, TED speaker, and best-selling author who has shaped leadership voices worldwide. He defines credibility as being trusted, known, and liked by one's audience. As an entrepreneur, it's important to have clarity on who you serve and their pain points or pleasure points, as this helps establish your credibility. Building a referral network and outsourcing tasks you're not skilled at are also key to maintaining credibility as an entrepreneur. The most common mistake people make is pursuing credibility before they have clarity on their focus and target audience.