Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Ryan Holck ... In this episode, Ryan Holck, a seasoned speaker, marketer, and brand messaging strategist, shares insights into mastering self-promotion for businesses. With 20 years of experience, Ryan is the creator of the Distill Your Story framework, which helps brands identify their unique narrative, simplify messaging, and strategically deliver it. The framework involves defining target audience, problem-solving, and value proposition, resulting in clear messaging. Ryan employs creative techniques like "mad libs" to articulate businesses engagingly. Success stories abound, as businesses using this framework experience substantial growth in budgets and revenues, attributing it to the clarity achieved in their messaging.