David Edelman (Harvard Professor & Former Aetna CMO)

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Evolved Broker Podcast

Pat Costello

44 episodes

1 week ago

Join Pat Costello, Co-Founder of Evolve MGA, as he brings the best of the best to the insurance industry. Want to get in touch? Follow Pat on Instagram @patbcostello or email him directly at patrick@evolvemga.com.

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David Edelman (Harvard Professor & Former Aetna CMO)

Evolved Broker Podcast

56 minutes 54 seconds

3 years ago

David Edelman (Harvard Professor & Former Aetna CMO)

On this episode I had the pleasure of speaking to someone who has been repeatedly recognized by Forbes as one of the most influential CMO’s in the world. He is a senior lecturer at Harvard Business School and the former CMO of Aetna which is a Fortune 50 company. My guest today is David Edelman.

David is one of the biggest names in the world of marketing. He has over 1.2M followers on LinkedIn. He is also an executive advisor that consults with companies of all sizes that are looking to optimize their digital and marketing transformation.

I could not think of a better person to chat about marketing strategy with than David.

In our conversation, we discussed:

· David’s personal background...

· What got him interested in marketing…

· His experience as the CMO of Aetna….

· Specific marketing strategies for our listeners