Aimee Schuster on connecting marketing and sales, verbal and visual identity and hiring CMOs

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Evolved – the next renaissance in executive management

John Coleman

59 episodes

4 days ago

John Coleman and friends interview leading executives, thought leaders and change agents. Embrace adhocracy. Social media: https://evolved.institute https://www.instagram.com/evolved.institute/ https://x.com/EvolvedInstitut https://www.threads.net/@evolved.institute https://www.tiktok.com/@orderlydisruption https://www.youtube.com/@evolvedinstitute

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Management

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Aimee Schuster on connecting marketing and sales, verbal and visual identity and hiring CMOs

Evolved – the next renaissance in executive management

42 minutes 47 seconds

2 years ago

Aimee Schuster on connecting marketing and sales, verbal and visual identity and hiring CMOs

Aimee Schuster joins me on this week's episode of the Xagility podcast to discuss all things marketing and sales.

Join us as we discuss the following:

Amy’s Marketing Background
What does Amy’s work consist of
Are organisations separating marketing and revenue? Is this effective?
Can there be a one-function leader?
Getting sales and marketing to connect
Making sure there is a shared language
Service level agreements
Is there consistent reporting between marketing and sales?
Is there consistent feedback between marketing and sales?
When is the right time to get a chief marketing officer?/Chief revenue officer?
Do you need a coach, or do you need a player?
Dealing with clients who are not tuned in
Difference between fractional and normal consulting
Verbal and visual identity
Marketing in alignment with values
Barstool pitches
Sync up between sales and marketing (or revenue and marketing)
Where do sales and marketing really need to be aligned?
Linkedin and B2B marketing
Gender equity & returning to work
Agility and marketing

About Aimee Schuster:

Experienced CMO/COO with a demonstrated history of working in technology, startup, b2b, b2c and professional training/ coaching. Skilled in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. Serve as a player coach for: online and offline marketing strategy, demand generation, content creation, paid media and earned media (pr).

Connect with Aimee: https://www.linkedin.com/in/aimeehschuster/

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If you are interested in helping your team or organization achieve greater agility and want to explore agile training options, visit our training page on ⁠⁠⁠https://x-agility.com/executive-agility-leadership-training/⁠⁠⁠.

If you value coaching and would like to work with a deeply experienced agile and executive coaching specialist, visit our coaching page on ⁠⁠⁠https://x-agility.com/executive-agility-coaching/⁠⁠⁠

If you are looking for an agile consultant that can help your leadership team identify an appropriate roadmap to organizational agility and take the most effective course of action in your agile transformation, visit our consulting page on ⁠⁠⁠https://x-agility.com/executive-agility-consulting/⁠⁠

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