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In this episode our host ⁠⁠Edilsa Bueno⁠⁠, talks with Lena Moriarty.

Lena Moriarty’s career has always centered on connection. Today she leads the strategy behind one of the industry's most influential event communities, eTail, bringing thousands together in Palm Springs, Boston, and beyond.
In this episode, she talks about the creativity that comes from unplugging, the high-stakes prep leading up to eTail Boston, and why face-to-face interactions still matter in a digital-first world. She also shares her take on employee-generated content, how to approach LinkedIn without losing your voice, and what it looks like to build a personal brand inside a company one.
Lena Moriarty is Head of Marketing at WorldWide Business Research. Previously, she led digital marketing operations at MOI Global and FSAstore.com. She began her career as a journalist and editor covering news and human interest stories at Lumina News, WWAY-TV, and UNCW TealTV.
For more about their upcoming Boston conference, check out https://etaileast.wbresearch.com/.

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