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In this episode , Mayssa Nasr hosts Mariella Abdo.
In this conversation, Mayssa and Mariella dive into the truths and myths of agency life, the evolution of marketing trends, what it takes to lead with empathy, and how Mariella balances her role as a leader and as a mom.
With over 18 years at Memac Ogilvy, one of the region’s leading marketing agencies, Mariella Abdo has built her career on loyalty, resilience, and leadership. Today, she serves as General Manager for Lebanon and Iraq, navigating the challenges of working in unstable environments while keeping creativity and people at the heart of the business.
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In this episode our host Edilsa Bueno, talks with Paul Meinshausen.
Understanding people is at the center of everything agentic AI expert Paul Meinshausen does. From building data systems for the U.S. Department of Defense to leading data science teams in consumer tech, Paul has spent his career exploring how technology can better understand human behavior. In this episode, Paul opens up about what really happens at conferences, why investors can be teammates, and how small, everyday cues—what people wear, when they engage, and what they notice—reveal how people make choices.
Paul is the co-founder and CEO of Aampe, a company helping businesses use technology to understand and connect with their customers. He began his career building systems to make sense of complex data for the U.S. Department of Defense, then led data science teams in consumer mobile tech. In 2015, he co-founded PaySense, a fintech app in India, which was acquired in 2019 for $185M. Paul is also an angel investor, backing early-stage startups including Supabase and Locofy.ai.
For more on his work, visit https://aampe.com
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In this episode our host Edilsa Bueno, talks with Richie Cruz..
Culture is at the center of everything Richie Cruz does. Growing up Latino in New York City gave him a front-row seat to the collision of ideas, identities, and influences that would later define his career. From early agency roles to leading campaigns at iconic brands, Richie developed a reputation for blending commercial success with cultural impact. In this episode, he opens up about navigating a career during the Great Recession, why cultural fluency is essential for effective branding, and how you can engage with culture without feeling performative.
Richie Cruz is the co-founder of JBRC Co., a brand consultancy and idea studio building a culture-first mindset. Previously, he held marketing leadership roles at PepsiCo, Foot Locker, Inc., and The SpringHill Company, where his work earned recognition from Effies, Clio Awards, Cannes Lions, and more. He also serves on the advisory board of Camping to Connect, a nonprofit that provides transformative outdoor experiences for youth.
For more on his brand work, check out https://www.linkedin.com/company/jbrc_co/.
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In this episode our host Beatriz Mello, talks with Mauro Wainstock.
In this episode, Beatruz Mello sits down with Mauro Wainstock. Mauro is recognized as a Top 10 global influencer in diversity and inclusion, LinkedIn Top Voice, EXAME columnist, member of the Brazilian ESG Institute’s Diversity Board, advisor, speaker, consultant on turnover and intergenerational communication, and co-author of several books.
Mauro shares eye-opening insights on ageism, turnover, and the state of diversity and inclusion in today’s corporate world. We also explore the challenges leaders face in managing across generations and how organizations can build environments that foster true collaboration between different age groups.
Neste episódio, nossa Host Beatriz Mello conversa com Mauro Wainstock, 10. influenciador mundial em diversidade e inclusão, LinkedIn Top Voice, colunista EXAME, membro do instituto Brasileiro de ESG da diversity board, conselheiro, palestrante e consultor sobre turnover e comunicação intergeracional e coautor de vários livros. Mauro compartilha dados interessantes sobre o etarismo, turnover e diversidade e inclusão no mundo corporativo.
Falamos dos desafios da liderança organizacional em relação às gerações e como as empresas podem criar ambientes de mais colaboração entre diferentes faixas etárias.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.
Through a dynamic blend of interviews, Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.
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In this episode our host Edilsa Bueno, talks with Sara Jensen.
Sara Jensen’s journey from corporate life to entrepreneurship is deeply personal. After a 14-year battle with infertility, she and her husband Ben co-founded Hugh & Grace to create wellness solutions grounded in science and human experience. In this episode, she explores the importance of hormone health, the power of vulnerability in building trust, and how personal stories can educate and empower a community. She also shares how to turn complex science into actionable products and engage an audience in ways that truly resonate.
Before founding Hugh & Grace, Sara worked in philanthropy at the University of Southern California. Featured in The Wall Street Journal, Forbes, and USA Today, Hugh & Grace has been recognized as one of California’s fastest-growing impact companies.
Follow Sara and her community on Instagram: https://www.instagram.com/hughandgrace/?hl=en
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In this episode our host Edilsa Bueno, talks with Jake Karls.
Jake Karls believes every rejection is an opportunity in disguise. Growing up in Montreal, he learned the power of connecting with people and embracing challenges—lessons that have guided him through the messy reality of building a business. Since co-founding Midday Squares with his sister and brother-in-law in 2018, Jake has used storytelling to engage a community before they even try a product and lead with human connection. In this episode, he shares why showing the good, the bad, and the ugly of business in real time inspires both customers and teams.
Before Mid-day Squares became a brand sold in over 10,000 stores with more than 60 million bars delivered, Jake was recognized as a finalist in EY’s Entrepreneur of the Year and named to Forbes’ 30 Under 30 (Food & Beverage, 2023). He's also a regular contributor to media outlets across North America.
To follow Jake and Mid-day Squares’ journey, check out their Instagram: https://www.instagram.com/middaysquares
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In this episode our host Edilsa Bueno, talks with Marielle Bobo.
Storytelling is at the heart of everything Marielle Bobo creates. Growing up in Brooklyn with Haitian roots gave her a deep appreciation for cultural heritage and its power to shape identity. From early editorial roles to her current position as Vice President of Content at Shoptalk, Marielle has built a reputation for curating conversations that matter and creating platforms where underrepresented voices can shine. ikn this episode, she breaks down how to navigate today's digital and print media landscape, stay relevant in a rapidly changing industry, and set a clear game plan for large-scale events like Shoptalk to make the most of every session and connection.
Previously, Marielle was Editor-in-Chief and SVP of Programming at EBONY, Founding Editorial Director of Ayesha Curry’s Sweet July, and Fashion Director at Essence Magazine. Her work has graced over 100 magazine covers, and she continues to champion Black creatives through her service on the FIT and RAISEfashion advisory boards.
To join her at Shoptalk Fall, visit https://fall.shoptalk.com/tickets.
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In this episode our host Edilsa Bueno, talks with Lena Moriarty.
Lena Moriarty’s career has always centered on connection. Today she leads the strategy behind one of the industry's most influential event communities, eTail, bringing thousands together in Palm Springs, Boston, and beyond.
In this episode, she talks about the creativity that comes from unplugging, the high-stakes prep leading up to eTail Boston, and why face-to-face interactions still matter in a digital-first world. She also shares her take on employee-generated content, how to approach LinkedIn without losing your voice, and what it looks like to build a personal brand inside a company one.
Lena Moriarty is Head of Marketing at WorldWide Business Research. Previously, she led digital marketing operations at MOI Global and FSAstore.com. She began her career as a journalist and editor covering news and human interest stories at Lumina News, WWAY-TV, and UNCW TealTV.
For more about their upcoming Boston conference, check out https://etaileast.wbresearch.com/.
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In this episode our host Edilsa Bueno, talks with Leslie Burthey.
Leslie Emmons Burthey’s journey from finance to marketing is one of self-discovery, bold pivots, and relentless curiosity. As a woman breaking barriers in traditionally male-dominated fields, she was born to challenge the status quo. Leaving behind the stability of a finance career, she embraced the dynamic and data-driven world of marketing—where every challenge, from building deep customer connections to fostering a culture of experimentation, became a lesson in adaptability and leadership. She shares insights on career transitions, debunking marketing myths, and the transformative role AI plays in shaping the future of commerce.
Today, Leslie is a seasoned marketing leader with prior executive positions at companies like TeePublic, Weight Watchers, and FabFitFun. Previously she was an Investment Banking Analyst at Banc of America Securities. She holds an MBA from Stanford and a BS in Economics from Wharton.
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In this episode our host Edilsa Bueno, talks with Maria Zhang.
Maria Zhang’s journey from founder to engineering executive is a testament to her belief that great software should serve people. From her early days unboxing a computer to leading the team behind Reels, Maria has championed building with intention.
In this episode, she reflects on what it takes to lead high-performing teams, how delight drives better products, and why listening to customers—and your engineers—matters more than ever. We talk about the tech innovations powering the pizza industry, how she coins vibe revenue as a new way to think about AI, and how cooking helps her reset outside the pressure of scale.
Maria is the founder of Palona, her latest AI venture. She previously served as VP of Engineering at Google, VP/GM of AI for Products at Meta, and CTO of Tinder. Earlier in her career, she founded Alike, acquired by Yahoo in 2013.
For more on Palona and Maria’s work, visit https://palona.ai
👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!
Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: https://evolvecommunity.beehiiv.com/subscribeWant to join the #01 community of senior commerce leaders spanning 43 markets?Request your application today: https://www.evolve-community.com/In this episode , Mayssa Nasr hosts Mark Chahwan.Mark Chahwan, Co-Founder and Group CEO of Sarwa, the Middle East’s leading investment platform, shares his inspiring journey from strategy consulting in Canada to building Sarwa from the ground up. Sarwa is a platform that’s transforming how people in the region invest in stocks, ETFs, and crypto.
They dive into:- How Sarwa is making smart investing simple and accessible- The human side of building trust in fintech- The habits that keep Mark grounded as a CEO- The future of investing in the Middle East- How Sarwa reached over AED 10B+ in trading volume and $100M+ in customer gains
This is an honest conversation about leadership, financial empowerment, and creating wealth with purpose.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!
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In this episode Edilsa Bueno hosts Stinson Parks III.
Stinson Parks III’s journey from executive marketing leader to accessibility advocate is a story of transformation, resilience, and renewed purpose. A health scare shifted his trajectory—now a wheelchair user, Stinson is championing disability rights and inclusive design through advisory work and community engagement.
He shares reflections on redefining success, the healing power of art, and why accessibility is the next frontier in responsible marketing. We explore trust in global teams, taking career pauses, and what it means to live a “multi-purpose” life.
Stinson is an award-winning strategist who’s led brand storytelling and digital innovation at L’Oréal, PepsiCo, and American Express. In his last role, he served as VP of Global Social Media at Amex, where he built community through content at scale. Born and raised in Los Angeles, Stinson is now a proud resident of Harlem, New York City.
For more or to book time with Stinson, visit intro.co/StinsonParksIII.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.
Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.
👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!
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In this episode Edilsa Bueno hosts Ron Thurston.
Ron Thurston’s journey from retail executive to bestselling author is a story of self-discovery, emotional intelligence, and the courage to lead differently. With decades at brands like Apple, Gap, and Bonobos, Ron has seen firsthand how technology can either isolate or empower. In this episode, he shares how overcoming self-doubt and embracing vulnerability reshaped his approach—and why leading with humanity is more urgent than ever. We dive into his views on AI, team dynamics, and the importance of building human pride in a shifting job market.
Ron is the author of Retail Pride and the forthcoming Human Pride: Optimizing Your Human Potential in a Digital Job Market (May 2025). He’s also the creator of the Retail in America podcast and tour, and serves on advisory boards for retail tech companies bridging human connection and digital innovation.
For more about Ron's new book Human Pride, visit ronthurston.com.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.
Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.
👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!
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In this episode of EVOLVE Voices, Mayssa Nasr hosts Andre Fadel.
This episode of Evolve Voices offers a deep dive into the future of healthcare and the pharmaceutical industry across the MENA region.
The conversation explores:
How pharma and medical devices are evolving
The role of innovation and technology in transforming healthcare
The biggest challenges facing the industry in the Middle East
How companies can balance business growth with improved patient outcomes
What’s next for healthcare access, equity, and sustainability across the region
Andre Fadel brings a unique and valuable perspective. With years of experience in global consulting firms like BCG and Oliver Wyman, and an MBA from INSEAD, he now leads a major healthcare group focused on delivering meaningful impact throughout the region.
For those interested in:
Healthcare trends in MENA
Pharmaceutical innovation
Strategy and leadership in healthcare
Building more human-centered health systems
This conversation offers thoughtful insights on how the industry is evolving — and how that evolution can benefit both people and business.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.
Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.
👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!
In this episode of EVOLVE Voices, Mayssa Nasr hosts Carine Assouad.
What does it take to help founders scale, lead companies through transformation, and turn vision into lasting impact?
In this episode of Evolve Voices, host Mayssa Nasr welcomes Carine Assouad — a senior executive advisor and business leader with deep expertise in venture capital, F&B, and business transformation across the MENA region.
Carine shares her perspective on driving strategic change, supporting founders beyond the funding round, and the real meaning of operational excellence. From leading turnaround practices to advising some of the region’s most promising ventures, her insights are both practical and inspiring.
This is a powerful conversation about leadership, growth, and the value of clear, grounded advisory in fast-changing markets.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.
Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.
Join our newsletter!
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In this episode of EVOLVE Voices, Beatriz Mello talks with Karina Tronkos.
[This episode is in Portuguese with English subtitles available.]
Karina Tronkos, founder of the Nina Talks channel, UI/UX designer, and TEDx speaker. Karina shares her journey from computer science to an internship at Apple, her experience working at major companies like Globo and Accenture, and her role as a content creator.
They also dive into topics like artificial intelligence, entrepreneurship, and her impact on the female tech community.
Nesse episódio do EVOLVE Voices, Beatriz Mello recebe Karina Tronkos.
Karina Tronkos, fundadora do canal Nina Talks, UI/UX designer e TED speaker. Karina compartilha sua trajetória da ciência da computação ao estágio na Apple, sua experiência em grandes empresas como Globo e Accenture, e seu papel como criadora de conteúdo.
Falamos também sobre inteligência artificial, empreendedorismo e seu impacto na comunidade feminina de tecnologia.
Imperdível para quem quer se inspirar e aprender sobre o mundo de UI/UX designer e as principais tendências de tecnologia.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.
Through a dynamic blend of interviews, Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.
Join our newsletter!
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In this episode of EVOLVE Voices, Mayssa Nasr hosts Marguerite Choueiry Bazerli.
Marguerite Ch. B, an expert who has spent the last 30 years navigating the world of high-net-worth investing, explore the evolution of private banking and wealth management,
They discuss:
✅ The shift from traditional banking to modern asset management
✅ Investing across public markets, private equity, real estate & VC
✅ Building strategies across generations and geographies
✅ The transformation of client expectations in today’s financial world
✅ The power of purpose and values in managing wealth
This conversation reveals how the world of finance is changing and what it truly means to shape wealth with intention.
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In this episode of EVOLVE Voices, Mayssa Nasr hosts John Noja.
John Noja is the Chief of Staff at Calo, a fast-growing food tech startup based in the GCC, offering personalized, chef-cooked meals for busy people. With a career spanning leadership roles at tMart and OLX, John shares his unique perspective on scaling operations, the rise of food tech in the region, and how purpose-driven leadership shapes both work and life.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.
Through a dynamic blend of interviews, Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.
Join our newsletter!
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In this episode Jade Maravillas sit down with Joel Bond.
Payments are no longer just a backend function,they’re a growth engine. And keeping up with payment innovation and trends can only benefit commerce businesses. In this episode, Joel Bond, product leader and payments expert, unpacks the evolution of BNPL, embedded finance, tokenization, and stablecoins. We dive into how innovation and regulation are reshaping commerce, and what it means for your GTM strategy.
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.
Want to join the #01 community of senior commerce leaders spanning 42 markets?
Request your application today: https://www.evolve-community.com/
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In this episode of EVOLVE Voices, Edilsa Bueno hosts Jenna Flateman Posner.
Jenna Flateman Posner’s story is one of audacity—both on the rugby field and in retail boardrooms. A former athlete turned tech operator, she led digital transformation at SNIPES and Solo Brands. Now, Jenna is stepping into a bold new chapter with the formal launch of Chief Digital Agency, a consultancy focused on solving the disconnect between software vendors and retail teams. In this episode, Jenna opens up about how her boarding school days shaped her independence, how sports laid the foundation for her leadership, and what it really takes to build trust between retailers and tech partners. She also unpacks the tension between how tech is sold and how it’s implemented—and how her new venture aims to fix it.
Jenna is the Founder and CEO of Chief Digital Agency, helping retailers close the trust and execution gap with their tech partners. She’s also the Co-Founder of the Retail AI Council, a recognized voice in retail tech, and holds a B.A. from Wesleyan University and an EMBA from the Quantic School of Business and Technology.
For more about her new consulting venture, visit www.chiefdigitalagency.com
EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.
Want to join the #01 community of senior commerce leaders spanning 42 markets?
Request your application today: https://www.evolve-community.com/
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