Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a number of UK and Global retailers, including ASDA, George Clothing and Debenhams, and most recently leading Strategic Insights at H...
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Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a number of UK and Global retailers, including ASDA, George Clothing and Debenhams, and most recently leading Strategic Insights at H...
Synthetic data and artificial respondents - do we need humans at all?
Evidence Talks
34 minutes
1 year ago
Synthetic data and artificial respondents - do we need humans at all?
In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data. But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of the picture altogether, and just ask questions of ChatGPT or another similar large language model? What are the opportunities for the industry, and what are the risks for clients? Can AI convinc...
Evidence Talks
Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a number of UK and Global retailers, including ASDA, George Clothing and Debenhams, and most recently leading Strategic Insights at H...
