Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a number of UK and Global retailers, including ASDA, George Clothing and Debenhams, and most recently leading Strategic Insights at H...
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Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a number of UK and Global retailers, including ASDA, George Clothing and Debenhams, and most recently leading Strategic Insights at H...
Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice. Why are clients approaching generative AI with caution?How can small agencies use AI to punch above their weight and win new clients?Are fully autonomous research agents the future of market research? The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now? Download...
Evidence Talks
Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a number of UK and Global retailers, including ASDA, George Clothing and Debenhams, and most recently leading Strategic Insights at H...
