Metadata isn’t just about filling out forms—it’s a strategic tool to help your book reach the right readers. In this episode of the Everything Publishing Podcast, Melanie Calahan and Maggie Genevich from Self-Publishing Services go beyond the basics to explore the nuances of choosing categories and keywords that actually work. Drawing from a recent client case study, they unpack how sometimes the “wrong” category is exactly the right choice, why comp titles matter more than you think, and how to avoid the infamous “erotica dungeon” on Amazon. Whether you're DIY-ing your metadata or working with a pro, this episode will help you see metadata as the ongoing strategy it really is.