What is the Creator Economy, and why should you care? Welcome to “Everything Is Better With Creators,” the podcast that takes a deep dive into all things Creator Economy. We are on a mission to Liberate the Creative Voice, empowering creators, brands, and platforms to tap new areas of innovation and drive business growth together.
Join us as we chat with the innovators, creators, social platform execs, and business execs shaping the future of marketing within the evolving Creator Economy.
Produced and presented by Whalar. We believe Everything Is Better With Creators.
Learn more at www.Whalar.com
#creators #creatoreconomy
Hosted on Acast. See acast.com/privacy for more information.
What is the Creator Economy, and why should you care? Welcome to “Everything Is Better With Creators,” the podcast that takes a deep dive into all things Creator Economy. We are on a mission to Liberate the Creative Voice, empowering creators, brands, and platforms to tap new areas of innovation and drive business growth together.
Join us as we chat with the innovators, creators, social platform execs, and business execs shaping the future of marketing within the evolving Creator Economy.
Produced and presented by Whalar. We believe Everything Is Better With Creators.
Learn more at www.Whalar.com
#creators #creatoreconomy
Hosted on Acast. See acast.com/privacy for more information.

What can you learn from TikTok about the evolution of multicultural marketing?
As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding consumer behavior, intersectionality, and attitudes and, of course, creating long-term connections.
On today’s episode, Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships. With over three years at TikTok as the Head of Multicultural, Jennifer has witnessed how the concept of "multicultural" has reshaped itself, profoundly influencing both brands and consumers.
Join us as Jennifer shares her unique insights on the significance of creating genuine relationships with creators and discover how TikTok is leading the way in empowering creators and fostering authentic connections with multicultural communities.
Hosted on Acast. See acast.com/privacy for more information.