What if reupholstering a chair could cut your carbon footprint by 80%? In this episode of Everything Is a Prototype, Kriss Kokoefer, founder of 2080 Reuse, shares how she’s building a whole new category at the intersection of circular economy, commercial interiors, and design-led innovation...with help from DMBA students and alumni.

Kriss opens up about pivoting careers, launching (and selling) a century-old upholstery business, and her mission to make reuse the easy button for businesses. We talk about building trust, embracing uncertainty, and why good project management might just be the secret weapon for sustainability.

This is one for the builders, designers, and anyone curious about how to scale impact through systems, not just products.