Everything is a Prototype: The DMBA Podcast Presents THE FUTURE OF THINGS: AI as a new material for Design

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/01/3e/8a/013e8adc-4583-875b-c3b1-3e8655248c44/mza_2395777357805079161.jpg/600x600bb.jpg

Everything is a Prototype: The DMBA Podcast

DMBA

16 episodes

1 week ago

Produced by the MBA in Design Strategy program at California College of the Arts, on Everything is a Prototype: The DMBA Podcast we ask questions, examine complexity, and innovate for human-centered solutions. Each episode is devoted to speaking with and listening to what luminaries and design leaders have to say about the world and their own personal journeys designing for ambiguity…and curiosity.

Careers

Business

RSS

All content for Everything is a Prototype: The DMBA Podcast is the property of DMBA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Careers

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/30039686/30039686-1682612506344-192c09e068f2.jpg

Everything is a Prototype: The DMBA Podcast Presents THE FUTURE OF THINGS: AI as a new material for Design

Everything is a Prototype: The DMBA Podcast

49 minutes 53 seconds

6 months ago

Everything is a Prototype: The DMBA Podcast Presents THE FUTURE OF THINGS: AI as a new material for Design

THE FUTURE OF THINGS: AI as a new material for Design.

On Saturday, Apr 5, chairs from the Design Division at CCA co-moderated an insightful panel discussion that explored the transformative role of design in shaping the future of products, services, and systems enabled by generative, agentic, and distributed physical AI. Moving beyond the conventional focus on AI as a set of tools for designing, our expert panelists discussed how designers can reimagine and craft the next generation of "things"—from rethinking transportation and healthcare to reinventing how we cook, shop, communicate, entertain, and/or safeguard our communities from natural disasters. This conversation highlighted design’s power to envision future lifestyles, steer technological evolution, and generate lasting value for communities and our planet.

Panelists:

Lauren Bedal / ArchetypeAI - Design, Product Lead

Tim Belonax / Anthropic - Brand

TJ McLeish / CCA MDes Faculty + AI Expert

Karl Willis / Autodesk - Senior Research Manager

Moderators:

Justin Lokitz, DMBA and Elena Pacenti, MDes