Celebrity Beauty Brands

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Everything I Know About

Everything I Know About Pod

55 episodes

5 days ago

Is it still a quarter-life crisis when you’re 30? Two charmingly obsessive friends attempt to answer life’s biggest questions with six decades of experience, some internet research, and too much exposure to pop culture. Join hosts Jennifer and Lucy as they navigate their millennial angst, the post-corporate life, and a new existential crises each week.

Society & Culture

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Society & Culture

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Celebrity Beauty Brands

Everything I Know About

53 minutes 14 seconds

5 months ago

Celebrity Beauty Brands

Hailey Bieber just sold her 3 year old beauty company Rhode for $1 billion. Is the girlboss back? We investigate the world of celebrity beauty—how are these brands created and what makes one hit vs flop?Topics covered:

e.l.f. Beauty Acquires Rhode for $1B—was it a good deal
The origins of the celeb beauty company
How do celebrities go about creating their brands?
What are the typical backgrounds of the founding team, and how involved is the celebrity?

Is there a magic formula/playbook to creating a successful celeb beauty brand? We look at Fenty, Rare, and Haus Labs.

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