Everything Except the Law - Presented by Answering Legal

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Everything Except the Law - Presented by Answering Legal

Answering Legal

71 episodes

2 weeks ago

Send us a text Episode 73 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ron Latz, Founder and Law Firm Fractional CMO at LegalFenix. In this episode, Ron and host Nick Werker discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads. They also delve into the challenges faced by small firms when competing with large national firms and the im...

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Send us a text Episode 73 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ron Latz, Founder and Law Firm Fractional CMO at LegalFenix. In this episode, Ron and host Nick Werker discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads. They also delve into the challenges faced by small firms when competing with large national firms and the im...

Show more...

Episodes (20/71)

Everything Except the Law - Presented by Answering Legal

The Marketing Strategy Session Every Law Firm Needs — with Ron Latz

Send us a text Episode 73 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ron Latz, Founder and Law Firm Fractional CMO at LegalFenix. In this episode, Ron and host Nick Werker discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads. They also delve into the challenges faced by small firms when competing with large national firms and the im...

2 weeks ago

43 minutes

Everything Except the Law - Presented by Answering Legal

Use Your CRM! HubSpot Tactics That Fix Intake & Boost Conversions

Send us a text Episode 72 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Robert Williams, CEO/Founder at ElevAmp LLC. In this episode, Robert and host Nick Werker delve into the importance of CRMs, particularly HubSpot, for law firms, the significance of knowing your numbers for growth, and the necessity of using technology effectively. Robert emphasizes the need for clear naming conventions, proper roles in using CRMs, and gradual, strategic impl...

1 month ago

51 minutes

Everything Except the Law - Presented by Answering Legal

Bernie Ollila Details How To Attract Ideal Clients And Boost Conversions

Episode 71 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bernie Ollila, Head of Partnerships at 1SEO Digital Agency. In this episode, Bernie and host Nick Werker discuss why lawyers need to have ownership of their firm's website, how to go about crafting an SEO game plan for your practice, what to do if your firm is generating too much irrelevant traffic and much more! About our guest: Bernie Ollila is a digital marketing strategist and business growt...

7 months ago

23 minutes

Everything Except the Law - Presented by Answering Legal

Karl Seelbach Talks About The New Opportunities AI Is Creating For Law Firms

Episode 70 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Karl Seelbach, attorney and Co-Founder of Skribe. In this episode, Karl and host Taryn Winter Brill discuss using education to help remove the fear around AI technology, how Skribe is helping simplify the process of collecting depositions, the role virtual reality could play in the future of law and much more! About our guest: Karl Seelbach is a seasoned litigation attorney with over 18 y...

8 months ago

51 minutes

Everything Except the Law - Presented by Answering Legal

Emily Brady Shares The SEO And AI Strategies Law Firms Need to Stay Competitive

Episode 69 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Emily Brady, SEO Director at Omnizant. In this episode, Emily and host Nick Werker discuss what SEO actions law firms can take to boost their marketing results, how law firms who have been slacking with their website can get things back up-to-date, marketing more efficiently with the help of AI and much more! About our guest: In the past eleven years, Emily Brady has grown from a content ...

8 months ago

29 minutes

Everything Except the Law - Presented by Answering Legal

Allison Johs Breaks Down How Lawyers Can Make Better Use Of Their Work Days

Episode 68 of the Everything Except The Law podcast has arrived! This time we're speaking with Allison Johs, President of Legal Ease Consulting, Inc. In this episode, Allison and host Taryn Winter Brill discuss why not all tasks are worth an attorney's time, the value of having practice management software to help run your firm, re-finding your passion for working in law and much more! About our guest: Allison C. Johs, Esq. shows law firms how to prevent lawyer meltdown and build a practice...

9 months ago

55 minutes

Everything Except the Law - Presented by Answering Legal

Chelsey Lambert Takes Us Inside Smokeball's Newest Tools And Developments

Episode 67 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chelsey Lambert, VP of Partnerships at Smokeball. In this episode, Chelsey and host Nick Werker discuss how Smokeball went all in on incorporating AI technology into its platform, the benefits of setting up tech integrations for growing law firms, what's on the horizon for Smokeball in 2025 and much more! About our guest: Chelsey Lambert is a dynamic leader and legal technology expert with a pas...

9 months ago

25 minutes

Everything Except the Law - Presented by Answering Legal

Exploring The World Of On-Demand Legal Services With Patrice Asimakis

Episode 66 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Patrice Asimakis, Director of Legal Services at LawCompany. In this episode, Patrice and host Nick Werker discuss how refusing to delegate can be harmful to your practice, important mindset shifts law firm leaders need to make in 2025, what solutions LawCompany provides for the legal industry and much more! About our guest: Patrice Asimakis is a licensed attorney at the forefront of the "NewLaw"...

10 months ago

26 minutes

Everything Except the Law - Presented by Answering Legal

Philip Fairley Explains How To Fix Cash Flow Issues & Nurture New Leads

Episode 65 of the "Everything Except The Law" podcast has arrived! This time we're speaking with legal marketing expert Philip Fairley. In this episode, Philip and host Nick Werker discuss why marketing is more than just lead generation, strategies for improving your client intake process, how law firms should go about creating new videos and much more! This conversation was recorded on October 1, 2024. About our guest: Philip Fairley is passionate about business and the legal industry. H...

11 months ago

38 minutes

Everything Except the Law - Presented by Answering Legal

Andrea Cannavina Shares A Game-Changing System For Managing Emails

Episode 64 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Andrea Cannavina, the Law Firm Therapist™. In this episode, Andrea and host Taryn Winter Brill discuss overcoming information overload, how Andrea's D-A-F-T™ system can help lawyers become better organized, why an attorney's email inbox should always be empty and much more! About our guest: Andrea Cannavina's primary expertise is law firm operations. She works 1:1 with attorneys and/or in conjun...

11 months ago

53 minutes

Everything Except the Law - Presented by Answering Legal

Doug Bradley Weighs In On The Current State Of Legal Marketing

Episode 63 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Doug Bradley, the Owner of Everest Legal Marketing. In this episode, Doug and host Nick Werker discuss problems recent Google updates have created for the legal community, what makes up a high quality law firm website in 2024, how to approach getting backlinks and much more! About our guest: Doug Bradley has worked with attorneys and law firms of all sizes and understands the intricacies o...

1 year ago

28 minutes

Everything Except the Law - Presented by Answering Legal

Steve Fretzin Details How Lawyers Can Improve Their Business Development Skills

Episode 62 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Steve Fretzin, the President of FRETZIN, INC. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp. In this episode, Steve and host Nick Werker discuss the importance of being able to develop your own clients, how to create new business opportunities from past client relationships, tips for making the most of your networking time and much more! About our gues...

1 year ago

31 minutes

Everything Except the Law - Presented by Answering Legal

Breaking Down Essential KPIs For Law Firms With Craig Goldenfarb

Episode 61 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Craig Goldenfarb, the CEO & Founder of GOLDLAW. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp. In this episode, Craig and host Nick Werker discuss using KPIs to incentivize employees, the four most important marketing KPIs for law firms, tools and methods for tracking data and much more! About our guest: After a highly successful career as a litig...

1 year ago

31 minutes

Everything Except the Law - Presented by Answering Legal

Jason Hennessey Explains Why SEO Remains Critical For Law Firms

Episode 60 of the "Everything Except The Law" podcast has arrived! Jason Hennessey, the CEO at Hennessey Digital, returns for his second appearance on the show. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp. In this episode, Jason and host Nick Werker discuss why SEO is far from dead, how law firms can adapt to Google's AI-driven search experience, whether it's okay to utilize AI-generated content and much more! About our guest: Jason Hennessey i...

1 year ago

34 minutes

Everything Except the Law - Presented by Answering Legal

Checking In With Experts From IWIL And Lawyers Concerned For Lawyers

Episode 59 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Joan Bibelhausen from Lawyers Concerned for Lawyers (LCL) and Robin Wolpert and Tara Antonipillai from the Institute For Well-Being In Law (IWIL). In this episode, Joan, Robin, Tara and host Taryn Winter Brill discuss what the legal community has learned about well-being over the past few years, how working remotely can impact lawyer wellness, creating conditions for lawyers to do their best work...

1 year ago

52 minutes

Everything Except the Law - Presented by Answering Legal

Creating A Life In Law That You'll Love With Jordan Ostroff

Episode 58 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Jordan Ostroff, the Managing Partner at Driven Law and author of "Love Your Law Firm : A Roadmap to the Law Firm You Always Wanted". In this episode, Jordan and host Nick Werker discuss being intentional about what you want from your legal career, mapping out your ideal schedule, building up a strong referral network and much more! About our guest: A true Floridian, Jordan Ostroff grew up ...

1 year ago

32 minutes

Everything Except the Law - Presented by Answering Legal

Lana Olson Weighs In On How The Legal World Can Change For The Better

Episode 57 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Lana Olson, the Immediate Past President of DRI and Partner at Lightfoot, Franklin & White. In this episode, Lana and host Nick Werker discuss the growth of DRI's women's committee, normalizing conversations about mental health within the legal industry, the importance of unplugging from work and much more! About our guest: Lana Olson is a partner with Lightfoot, Franklin & White...

1 year ago

46 minutes

Everything Except the Law - Presented by Answering Legal

Overcoming Obstacles To Scale Your Law Practice With Luis Scott

Episode 56 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Luis Scott, Owner of 8 Figure Firm Consulting. In this episode, Luis and host Nick Werker discuss how lawyers can differentiate themselves from competitors, whether it's possible to grow a law firm without making serious sacrifices to your personal life, building up your resiliency muscle and much more! About our guest: Luis Scott prides himself in growth. Whether it is in his personal life or ...

1 year ago

37 minutes

Everything Except the Law - Presented by Answering Legal

Bo Royal Details How To Make Paid Advertising Work For Your Law Firm

Episode 55 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bo Royal, CEO & Co-Founder of Pareto Legal. In this episode, Bo and host Nick Werker discuss how paid advertising fits into a law firm's overall marketing strategy, what law firms need to have in place before investing in paid ads, things to look for in a marketing partner and much more! About our guest: Bo and Pareto co-founder Jake Barufkin and met a decade ago at eBay's marketing solutio...

1 year ago

51 minutes

Everything Except the Law - Presented by Answering Legal

Gavel CEO Dorna Moini Talks Law Firm Automation & What's Next For The Industry

Episode 54 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Dorna Moini, the CEO/Founder at Gavel. In this episode, Dorna and host Nick Werker discuss the growing trend of legal productization, how law firms can better utilize their tech tools in 2024, automating your practice through Gavel and much more! About our guest: Dorna Moini is the CEO and founder of Gavel (www.gavel.io), a no-code platform for building document automation and client-facin...

1 year ago

39 minutes