Episode 55 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bo Royal, CEO & Co-Founder of Pareto Legal.

In this episode, Bo and host Nick Werker discuss how paid advertising fits into a law firm's overall marketing strategy, what law firms need to have in place before investing in paid ads, things to look for in a marketing partner and much more!

Bo and Pareto co-founder Jake Barufkin and met a decade ago at eBay's marketing solutions division, where they led large teams of digital marketing experts and analytics specialists that oversaw $250M+ in annual advertising budget for their clients. Some of the large clients they worked with included: Aeropostale, Alex & Ani, BCBG, bebe, Calvin Klein, Dr. Marten's, GNC, JACK SPADE, Kate Spade New York, Nixon, Perricone MD, Sallie Mae, Serta & Stuart Weitzman.

Today, Bo and Jake own and operate two "sibling" agencies: Pareto Legal & Pareto PPC. Both agencies leverage their experience and expertise that they developed working for fortune 1000 brands and in-house as CMO & COO at a large Philadelphia-based injury law firm (a firm that they were able to scale from 7-figures to 8-figures in under 3 years).

Learn more about Pareto Legal here: https://legal.paretoppc.com/

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This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.