What happens when business meets heart, innovation meets inclusivity, and a paddle brand sets out to reshape the future of pickleball? In this inspiring episode, we sit down with RAW Pickleball founder and CEO Gregory Storm—a man whose journey spans elite play, entrepreneurial grit, and a mission to make the sport accessible to everyone. From his sporting roots to launching a cutting-edge gear company, Greg shares how RAW is disrupting the paddle market, supporting adaptive pickleball programs, and building a player-first rating system (VAIR) to challenge DUPR. If you're passionate about pickleball’s growth, equity, and innovation—this one’s unmissable.