Nishith Srivastava's report explores the significant hurdles preventing widespread adoption of AI-driven hyper-personalised customer experiences.  Key challenges highlighted include data privacy concerns limiting data collection, data silos hindering insightful analysis, high implementation costs, consumer scepticism towards AI, and the rapid evolution of customer preferences outpacing algorithmic adaptation. The report emphasises the need for robust data management, ethical AI practices, and skilled personnel to overcome these obstacles and successfully integrate AI for enhanced customer experiences. Ultimately, the author argues that while the potential benefits are substantial, realising the full potential of AI in customer experience requires addressing these crucial challenges.

In summary, achieving AI-driven hyper-personalization is not solely a matter of technology, but requires organisations to address complex issues relating to data privacy, quality and accessibility, financial feasibility, customer trust, talent acquisition, and ethical considerations.