Square pegs and round holes is how we've cobbled together the travel industry over 3 or so decades online.

Actually chatting to Stu Waldron of the Open Travel Alliance, it goes right back to the 70's.

Stu breaks down all things open source in travel for us. We talk about why many things are not a competitive advantage and therefore there is no reason to try and build your own new wheel and even how those with good intentions and totally open to the open source world, can still make errors by not seeing the totality of the industry of which they are apart.

One of the most fascinating conversations on a subject I've always wanted to know more about. Hope you like it too!

We also have special offer for those looking to attend the ⁠Arival AI Forum for Destination Experiences⁠ in early October, happening in Washington DC. You'll hear about it early in this episode.

Use Promo Code: FOATOCRDC to get a special discount just for our listeners.

I'll be attending so join me this 29–30 September in Washington, DC for the Arival AI Forum for Destination Experiences — a hands-on, intensive learning forum built for destination experiences leaders serious about applying AI in meaningful, measurable ways.