Michael Goldrich knows the hotel marketing business inside out. From digital marketing roles with Starwood, Dolce and Wyndham among others, Michael has learned the trade on the floor.

Now Michael is one of the core leading voices in the hotels industry in why and how AI can be applied to gain an advantage.

We spoke to Michael as he prepared for his upcoming keynote at HITEC in Indianapolis in the week ahead to get his thought on the opportunities and threats and his upcoming book release which is specifically targeted to AI and hotels.