Bernhard Kerres is an Austrian singer turned entrepreneur, coach, and author, known for his innovative approach to career development for musicians. As the ex-CEO of the Wiener Konzerthaus and co-author ofBe Your Own Manager, he has dedicated his work to helping musicians build sustainable and fulfilling careers. He also teaches entrepreneurship and mindset in Karlsruhe and Lucerne, guiding artists in taking charge of their futures.
In this episode of Career Friday, Bernhard shares his unconventional career journey and the key lessons he has learned along the way. We discuss the importance of putting yourself out there, embracing boldness, and taking control of your professional path as a musician. He offers insights into theBe Your Own Manager book and course, exploring the business side of music, financial independence, and why mindset is crucial for success. We also dive into the impact of AI on the music industry, the evolving role of musicians in society, and the skills needed to stay ahead in an ever-changing world.
This conversation is packed with optimism, thought-provoking insights, and practical strategies for musicians looking to take their careers to the next level. Whether you’re an aspiring artist, an educator, or someone navigating the creative industry, this episode will challenge and inspire you to think differently about your professional journey.To find out more about Bernhard and to sign up to the Be Your Manager newsletter visitwww.beyourownmanager.com. To buy the "Be Your Own Manager" bookclick here. Download the Revibrations App from theGoogle Play Store or from theApple App Store by clicking on the store of your device.
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