Voice123 can feel like a mystery. Is it auditions… or search? In this episode, Marc Scott talks with Nikki Schwartz (Online Casting Optimizer) about the search side of Voice123—how buyers really find talent, why clips beat compilation demos, and how to keyword/tag your samples so you show up for the work you want. You’ll hear: The two Voice123 algorithms (auditions vs. search) Why variety of samples matters more than sheer volume How to write your “About” section so it actually helps you get found Why keyword stuffing backfires and what to do instead How Nikki uses data and AI to make optimization easier If you’re spending money on Voice123, this is how you make that investment pay off. CONNECT WITH NIKKI SCHWARTZ 🖱️ Online Casting Optimizer - https://onlinecastingoptimizer.com🖱️ Nikki Schwartz on Instagram - https://www.instagram.com/nichaliasvo 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com * 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free KEY TAKEAWAYS ✅ The search algorithm on Voice123 is complex and often opaque.✅ Keywords and samples are crucial for visibility on casting platforms.✅ Voice actors need to adapt to the changing landscape of online casting.✅ Nikki offers services to help voice actors optimize their profiles.✅ The importance of having a variety of samples to increase chances of being found.✅ Voice acting is not just about talent; it's also about marketing oneself effectively.✅ The future of voice acting will increasingly involve AI and data analysis.