“ʺThey are all the same!ʺ Is the cruelest
gallows humankind ever built.” ― Lamine Pearlheart, Author

How often to we talk about groups of people with the implication that they are all the same and think the same ?  ‘They’ ‘The government’ ‘Management’ ‘ the Council’ or more vaguely still ‘some people’. 

In the NLP Meta Model these are referred to as an Unspecified Referential Index.

They are commonplace ways of speaking ,but what’s the effect on the point we want to make, our credibility or even the impact on our own thinking? How more effective or happier might we be by being clear who we are referring to?

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