In today’s digital world, the way that people interact with health care is very different than in the past. Guest Vince Parry, President and Chief Branding Officer at Parry Branding Group, says there are fundamental problems in the way healthcare companies and their advertising agencies currently market health and wellness brands across digital media. Host Dr. Jennifer Caudle will lead a discussion of the current brand “identity crisis” and how healthcare brands can better capitalize on the current digital landscape to improve outcomes.