This week on Everybody in the Pool, we’re talking water — and the invisible pollutants hiding in it. Microfibers from textiles are one of the biggest sources of microplastics in our oceans, choking marine ecosystems and undermining the ocean’s role as the planet’s carbon sink.

Our guest is Adam Root, founder and CEO of Matter, who shares his insane founder story, from £250 and a shed to a budding Japanese street food empire to Matter, which is helping major textile manufacturers keep millions of liters of water cleaner every day. It’s an epic founder story with big implications for clean water and healthy oceans.

We cover:

• How washing machines and textile factories shed microfibers at massive scale
• Why current filtration is wasteful — and how Matter’s regenerative filters solve it
• The founder story that went from Japanese street food stalls to the G7 stage
• What this means for oceans, sludge management (yes, really), and circular materials in the future

Links:

• Matter Industries Website: https://matter.industries/
• Adam Root LinkedIn
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