A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
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A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
Everybody hates your brand
42 minutes 4 seconds
2 years ago
Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.
Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.
In short, she’s smart and experienced and definitely worth 40 minutes of your time to listen to.
Everybody hates your brand
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
