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Everybody Brands
Brian Sooy
59 episodes
4 months ago
Many people struggle to align business and brand strategies to create value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their category, create value for customers and businesses, and win in the marketplace.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Management,
Entrepreneurship
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All content for Everybody Brands is the property of Brian Sooy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Many people struggle to align business and brand strategies to create value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their category, create value for customers and businesses, and win in the marketplace.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management,
Entrepreneurship
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How to Tell a Compelling Brand Story
Everybody Brands
47 minutes 31 seconds
3 years ago
How to Tell a Compelling Brand Story

As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.  

J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.

StoryBrand is fantastic for short-term marketing and for helping companies create coherence and continuity for their long-term brand strategy. You can find success stories and examples of how companies achieve success when they work with Aespire to create long-term brand strategy and marketing that works with StoryBrand framework at Aespire.com.

You can find Dr. J. J. Peterson and learn more about the StoryBrand framework when you:

  • Follow StoryBrand on Instagram, Facebook, or Twitter
  • Subscribe to the Marketing Made Simple Podcast
  • Buy Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
  • Register today to create a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream
  • Subscribe to Business Made Simple University to get a step-by-step plan to grow a business that works, or
  • Sign up for the Business Made Simple daily.

Brian Sooy is a leading dual-Certified Brand Strategist and StoryBrand Certified Guide.


Hosted on Acast. See acast.com/privacy for more information.

Everybody Brands
Many people struggle to align business and brand strategies to create value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their category, create value for customers and businesses, and win in the marketplace.

Hosted on Acast. See acast.com/privacy for more information.