This brief episode introduces you to Trade Secrets: Four Core Strategies to Maximize Value for Service Companies by Brian Sooy, now available in audiobook format.

“Trade Secrets by Brian Sooy shouldn’t be secrets at all, yet most of us have never applied these practical, easy-to-understand ideas to optimize our businesses. Thanks, Brian, for making practical solutions so accessible!” – Donald Miller Author of Building a StoryBrand

Every service business needs a plan to consistently align its brand with its customers.

• The CORE Framework shows you how to integrate a story-framed brand with leadership, marketing, sales, operations, services, and customer experience.
• Features case studies for HVAC professionals, electricians, plumbers, insurance companies, and financial advisors.

Enhance your Entrepreneur Operating System (EOS) or Business Made Simple implementation with four proven CORE strategies that build long-term brand value for any B2C or home services business.

• Buy Trade Secrets in ebook, print, or audiobook at https://amzn.to/4cTvOQm
• Preview at aespire.com/get-trade-secrets

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