Joe Hilton is a local Teesside bloke who's a Self-help author, speaker and coach, specialising in mental wellbeing and personal growth. He is also a director in a company called Growth Planner Co which provides bespoke journals to companies, education institutions and health and wellbeing educators. The South Tees Wellbeing network (of which Every Man Cans Men's Health Network is a part) collaborated with Joe to produce a well-being and positive psychology journal which has been very well received. The episode was recorded at Richies 'man cave' in Guisborough, Redcar and Cleveland, after a last-minute cancellation by a local venue.