92. Creating Iconic Event Experiences with Sacha Tani Ching at the LA Memorial Coliseum

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EventUp

Innovate Marketing Group

109 episodes

3 days ago

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

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92. Creating Iconic Event Experiences with Sacha Tani Ching at the LA Memorial Coliseum

EventUp

30 minutes 55 seconds

8 months ago

92. Creating Iconic Event Experiences with Sacha Tani Ching at the LA Memorial Coliseum

Sacha Tani Ching, Director of Sales and Marketing at the LA Memorial Coliseum, joins Amanda Ma, CEO & Founder of Innovate Marketing Group as she shares her extensive experience in the event planning industry. Highlighting memorable events, challenges and innovations in event planning. Tune in now!

About the guest:

Sacha Tani Ching – Event Sales Leader, Hospitality Pro, and LA Enthusiast With over a decade of experience in event sales, marketing, and business development, Sacha Tani Ching is a dynamic leader in the events and hospitality industry. As Director of Sales & Marketing at the iconic Los Angeles Memorial Coliseum, she drives revenue growth and positions the venue as a premier destination for high-profile events. Known for her creative strategies and ability to build lasting relationships, Sacha thrives at blending innovation and hospitality. Her career includes impressive achievements at Universal Studios Hollywood, where she grew the inbound market by 91%, and at the LA Tourism and Convention Board, where she delivered unforgettable experiences for major clients like LinkedIn and Royal Bank of Canada. Whether she’s collaborating with industry professionals or managing large-scale events, Sacha brings passion, professionalism, and a touch of fun to every project. Outside of work, Sacha loves spending time with her young son and family, exploring LA’s hidden gems, sipping matcha lattes, or tending to her thriving plant collection. With a deep love for hospitality and the city she calls home, Sacha embodies the creative and vibrant spirit of Los Angeles in everything she does.

Follow Sacha Tani Ching on LinkedIn!

We’re Top 3! 🎉 EventUp was recently ranked as one of the top 3 event industry podcasts by Feedspot! Thank you for your continued support and for making this possible.

Stay ahead of the curve with insights into the latest trends shaping the events industry. Download the full 2025 Experiential Marketing Trends Report here.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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