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EventUp
Innovate Marketing Group
109 episodes
3 days ago
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
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Business
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All content for EventUp is the property of Innovate Marketing Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
Show more...
Business
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91. Building an Inclusive Future with Deidra Green at European Wax Center
EventUp
34 minutes 59 seconds
9 months ago
91. Building an Inclusive Future with Deidra Green at European Wax Center

Deidra Green, VP, Field Performance and Inclusion at European Wax Center, joins Sara Rosas, Revenue Director at Innovate Marketing Group to discover how intentionality, curiosity, and inclusivity can transform workplace culture, create meaningful relationships, and celebrate the diverse identities we all carry. Listen now!


About the guest:

Deidra Green is a licensed esthetician, MBA, aPHR, author, former business owner and now VP of Field Performance and Inclusion at European Wax Center. In addition to driving performance of the Field Training team, Deidra also has oversight of the Industry Relations and Learning and Development functions which ensure EWC attracts top talent to our franchise locations and gives them the tools necessary to thrive once we have their commitment. On fostering inclusion, her role is to partner with leadership to set DE&I strategy, leading the organization's implementation of strategic DE&I action-orientated initiatives, goals, and measurement in alignment with our values: We Care About Each Other, We Do the Right Thing, We Delight Our Guests and We Have Fun While Being Awesome.


Follow Deidra Green on LinkedIn and download our exclusive DEIB calendar here.


Stay ahead of the curve with insights into the latest trends shaping the events industry. Download the full 2025 State of the Industry Report here.


We’re Top 3! 🎉 EventUp was recently ranked as one of the top 3 event industry podcasts by FeedSpot! Thank you for your continued support and for making this possible.


EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, clickhere⁠⁠.


Follow us!

  • Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ , and ⁠⁠Instagram

EventUp
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!