Shadi Nayyer, former Head of Creator Programs and Community at TikTok, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the evolution of creators and the future of creator marketing in 2025. Dont miss out!
About the guest:
Shadi Nayyer is a tenured leader in the creator space with extensive experience collaborating with and developing creators globally. As the former Head of Creator Programs and Community at TikTok, Shadi led the integration of creators in cultural moments like the Oscars, Super Bowl, Cannes, Fashion Month, and the Met Gala. She built diverse creator communities and developed educational tools to help users grow on the platform. She launched initiatives such as TikTok’s Black and LatinX Creatives program, Community & scholarships, the Diversity Collective, and the Creator Portal, supporting thousands of creators.
Prior to TikTok, Shadi led creator marketing and community at Twitch and founded the Twitch Creator Ambassador program and a Twitch Creator Camp, enabling creators to grow and connect with their communities.
Shadi is deeply passionate about supporting women entrepreneurs and creators. She played a key role in the first women’s Tech Accelerator in Silicon Valley and serves as a mentor and speaker for the US State Department’s TechWomen program. Her commitment to diversity, women’s empowerment, and human rights underscores her dedication to creating inclusive spaces and opportunities for underrepresented communities.
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